038: Stop Blue-Balling Your Business: Foreplay Doesn’t Pay

You can have the prettiest brand, the most emotionally intelligent client experience, the most viral marketing in the world…

But if you choke in the sales room? You’re cooked.

This episode closes out The $200K Season series with the final lever in the system — the one that actually brings the money in: sales psychology.

We’re talking about why photographers keep blue-balling their business by ramping up the foreplay of marketing and branding and then blowing it (no pun intended there) in the sales room... leaving you with a business that has the best images and greatest website, but you're not turning a profit.

Inside this episode:

  • The money mindset shift that you have to figure out
  • Why sales confidence equals client trust and bigger sales
  • The biggest mistake photographers make right at the beginning of the meeting
  • The exact sales process you need
  • The emotional psychology behind in-person sales

You can flirt with your audience all day long, but until you actually learn to close…
you’re just leaving your business frustrated and broke.

The full sales script, emotional sequencing, and pricing framework are all inside POSERS | The Mastermind.

This episode is the preview.

The playbook is waiting for you inside.

Timestamps:
00:00 Welcome to the Posers Podcast
00:35 Personal Update and Apology
02:38 The $200,000 Challenge Overview
03:22 Lever 1: The Launch System
03:59 Lever 2: Client Experience
04:28 Lever 3: The Sales Room
05:22 Holiday Sales Strategy
07:17 Black Friday Campaign with Pass
11:35 The Importance of Sales Skills
15:36 Personal Story: Overcoming Money Blocks
28:21 In-Person Sales (IPS) Explained
29:01 Mastering the Sales Room
41:40 Poser Mastermind Program
43:47 Conclusion and Call to Action

🔗 Connect with Jodi:
📸 Website: https://www.j-annephotography.com
📷 Instagram: https://www.instagram.com/j.annephotography

Related Episodes:
035: A $200K Season and a Lampshade Made of Skin https://podcasts.apple.com/hr/podcast/035-a-%24200k-season-and-a-lampshade-made-of-skin/id1799049795?i=1000731770799

036: My Business EXPLODED Doing This https://podcasts.apple.com/hr/podcast/036-my-business-exploded-doing-this/id1799049795?i=1000732787621

037: Swapping Shiplap for Saint Laurent: The Client Experience That Sells Itself https://podcasts.apple.com/hr/podcast/037-swapping-shiplap-for-saint-laurent-the-client/id1799049795?i=1000733844136

Love this kind of coaching?
Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul.

📣 Help Spread the Word!
If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.
Tits up, ears open—let’s go build something epic.

And because I always want to give you tools that actually move the needle:
The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method

Pass Platinum → Stop scrambling for a last-minute sale. I built your entire Black Friday campaign for you... emails, stories, banners, countdowns, the works.
Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot this holiday season. https://success.passgallery.com/jodianne-platinum-referral

The Mastermind → You can get the early early bird discount and lock in your spot for $1,000 off until October 31st. Join here → https://thej-anneeffect.mykajabi.com/offers/FRVipR9V?coupon_code=EARLYBIRD

BOOK A 1:1 CALL WITH ME → https://calendly.com/j_anne/mastermind-clarity-call