All Episodes
Episodes
044: Pretty Websites Donāt Convert
This episode starts with a dusty studio, a Facebook Marketplace obsession, and a table that required a full-body commitment and questionable parenting choices to acquire. But this isnāt a story about furniture. Itās...
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043: You're Allowed To Pivot
This weekās episode opens with a moment Iāve had circled on my mental calendar all season: hitting two hundred and two thousand dollars in my fall schedule. It was one of those āholy shit, look what we didā moments...
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042: Money Bags
This episode breaks down the moment I realized how much money Iāve been stepping over in my business without even noticing. When you stop operating like a photographer and start operating like a business owner, you...
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041: Motivation is a Scam.
If youāre limping into the off-season feeling exhausted, uninspired, and telling yourself youāll āget back on social when you feel motivatedāā¦ this episode is your loving slap.Weāre ripping apart the biggest lie...
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040: The One About Johnny
This episode starts with a dad who nearly broke me as a baby photographerā¦and ends with a different dad wrapping his arm around me saying,āThereās just something about you.āWhat happened in between?
A transformation,...
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039: Stop Being Affordable
Letās just say it: being affordable isnāt a flexāitās a trap.
In this episode, Iām talking directly to the woman who keeps shrinking herself to be more āaccessible,ā ālikable,ā or āsweetā... and is secretly burnt the...
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038: Stop Blue-Balling Your Business: Foreplay Doesnāt Pay
You can have the prettiest brand, the most emotionally intelligent client experience, the most viral marketing in the worldā¦
But if you choke in the sales room? Youāre cooked.
This episode closes out The $200K Season...
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037: Swapping Shiplap for Saint Laurent: The Client Experience That Sells Itself
When I say your client experience is a lever in your businessāI mean itās the thing that takes you from "pretty pictures" to premium price points and a booked-out calendar.
In this episode, Iām pulling back the...
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036: My Business EXPLODED Doing This
What do a sold-out Apple launch, a Dior capsule collection, and my fall photo calendar have in common?They donāt wait for people to show up.
They train buyers to move fastāand they build real buzz before a single sale...
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035: A $200K Season and a Lampshade Made of Skin
If you've ever wanted to see how a wild income goal actually takes shape behind the scenes, this one's for you.
In this episode, Iām sharing the unfiltered truth about my $200,000 fall challengeāhow I came up with...
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034: A Love Letter
This isnāt a strategy breakdown or a sales lesson.
This is a love letterāfrom one photographerās soft heart to another.
I recorded this episode from bed, wrapped in sweats and sand after one of those magical shoots...
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033: Travel Sessions, Authority, and the Real Behind-the-Scenes
Letās talk about how three families flew me across the countryāand what actually made it worth it.
Spoiler: it wasnāt ads, SEO, or some flashy funnel. It was authority.
In this episode, Iām breaking down exactly how I...
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