All Episodes
Episodes
070: The Preset Was Never the Problem
This episode is a little different. It's not about marketing. It's not about pricing. And it's definitely not about presets.
It's about the stories we tell ourselves.
After a conversation with a photographer who told...
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069: The 6 Excuses Costing You Six Figures
If you've ever caught yourself saying, I don't have time, I'm not good at business, I'll start next year, or I've already tried that and it didn't work... this episode is for you.
Today I'm calling out the six biggest...
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68: STOP. Collaborate and Listen
Yes. I am quoting Vanilla Ice.
Yes, it shows my age. I don't care.
Because before you roll your eyes and keep scrolling... I need you to actually stop and listen to what I'm about to say. This might be the most...
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067: How $1k Vintage Dishes Turned Into a Lesson on Marketing
I was supposed to go to Lowe's.
My husband and I were out running errands and I remembered that Grouse House an antique and vintage home goods warehouse that an interior design client had been telling me about for...
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066: Pratt Boy Summer
Apparently we're having a Pratt Boy Summer.
Not because Spencer Pratt should be mayor of Los Angeles.
But because he accidentally became one of the most fascinating marketing case studies I've seen all year.
After...
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065: Proof Your Clients Will Spend More
Over Mother’s Day weekend, I forced my boys to watch The Devil Wears Prada with me… and somewhere between the marble countertops, Milan fashion houses, and casual “weekend at Lake Como” energy, I realized this movie...
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064: Champagne Taste, Hold the Beer Budget
Luxury is not an all-white studio and a good logo.
In part two of this luxury series, I’m diving into the thing photographers overlook the most when trying to attract higher-end clients: the client journey.
Because...
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063: Defining Luxury and Refining Your Portfolio
This episode came straight from a DM with a photographer who’s ready to move into a higher-end market but isn’t sure how to make that shift without losing her current clients.
We’re breaking down what luxury actually...
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062: Photography Blindness, Do you have it?
Do you remember that Febreze commercial with the teenage boys who couldn’t smell their own room?
Yeah… that’s your marketing.
In this episode, I’m calling out something that most photographers don’t even realize...
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061: Photo Pirate of the Caribbean
I just got back from the Dominican… and I accidentally walked straight into a live masterclass on sales psychology.
We booked a private boat charter. It came with a photographer.And within five minutes… I knew exactly...
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060: Ted Bundy Could’ve Booked Clients. Here’s Why.
I realize this might be the most unhinged title I’ve ever written…But stay with me.Because once you understand why Ted Bundy was able to gain instant trust from people…You’re going to understand exactly what’s...
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059: I’m Not a “Girl’s Girl”
I don’t want to be a “girl’s girl.”
Because what I’ve seen—inside the photography industry and outside of it—is that this idea of “support” has gotten a little twisted.
We’ve created spaces where the women around you...
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