All Episodes
Episodes
083: I’m So F*cking Sick of This
There’s a message I keep hearing in the photography education world, especially directed at moms building businesses:
“Every time you say yes to your business, remember that you’re saying no to your children.”And… no...
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082: Myths Costing You Thousands
I've been doing this podcast for a while now, and lately I feel like we've been moving fast. Quick lessons, straight into tactics, on to the next thing. This episode is me hitting pause on that, on purpose.
I want to...
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081: Don't Wait Until January: 7 Moves to Make in Your Photography Business Now
You have 11 weeks left in this year.
That's it.
And if your fall isn't looking the way you hoped it would, it would be really easy to tell yourself you'll just get through the holidays and start fresh in January.
New...
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080: Dummy Maxxing: Why Your Expertise Is Killing Your Content
You're not too basic. You're not boring. You're just too smart for your own content, and it's costing you bookings.
This week I break down “dummy maxxing,” a concept I came across in a carousel that stopped me mid...
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079: How to Leap (Even when you’re Terrified)
I'm breaking my own rule this week. Usually I wait until I've already lived a lesson before I hand it to you wrapped up nice and pretty — this time I hit record in the middle of it, scared, with no idea yet how it...
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078: You're Tracking the Wrong Number
Confession: I am painfully Type B about my business. I despise spreadsheets. I barely look at my P&L. The only number I actually check is the year to date tab in Stripe, green means I'm on track, red means tighten...
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077: Simple Sales Is Simply Sabotage
I ruffled feathers the last time I went after a pricing model in this industry. This time I'm doing it again, and I'm not sorry.
If you're running Simple Sales, sometimes called Collections, where clients pick a...
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076: The Two Minute System That Made Me $13,000
I used to think building a mockup meant hours in ProSelect, a couple hundred bucks on Etsy templates, and still ending up with something so flat it looked like a paper doll with a Velcro dress. Then I finally had one...
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075: Fear Doesn't Leave. You Just Stop Listening to It. (Part 2)
Last week, Laura shared what it looked like to build a business while fear was riding shotgun.
This week, we're talking about what happened when she finally stopped letting fear drive.
In Part 2 of our conversation,...
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074: Fear Doesn't Leave. You Just Stop Listening to It. (Part 1)
What if the biggest thing standing between you and the business you want... isn't your pricing, your portfolio, or your marketing?
What if it's fear?
In this first half of a two-part conversation, I sit down with one...
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073: The Price of Ordinary
I just got home from two unforgettable weeks in Italy, and somewhere between watching my teenage boys make questionable decisions in St. Mark's Square, crying on the flight home, and trying to shake off the jet lag, I...
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072: My Aversion to Sales Cost Me a Fortune
There is one moment in my career that still makes me cringe.
Years ago, I stood outside a breakout session at a photography conference while a stranger tried to convince me to attend a class on sales. I refused. I...
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