All Episodes
Episodes
076: The Two Minute System That Made Me $13,000
I used to think building a mockup meant hours in ProSelect, a couple hundred bucks on Etsy templates, and still ending up with something so flat it looked like a paper doll with a Velcro dress. Then I finally had one...
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075: Fear Doesn't Leave. You Just Stop Listening to It. (Part 2)
Last week, Laura shared what it looked like to build a business while fear was riding shotgun.
This week, we're talking about what happened when she finally stopped letting fear drive.
In Part 2 of our conversation,...
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074: Fear Doesn't Leave. You Just Stop Listening to It. (Part 1)
What if the biggest thing standing between you and the business you want... isn't your pricing, your portfolio, or your marketing?
What if it's fear?
In this first half of a two-part conversation, I sit down with one...
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073: The Price of Ordinary
I just got home from two unforgettable weeks in Italy, and somewhere between watching my teenage boys make questionable decisions in St. Mark's Square, crying on the flight home, and trying to shake off the jet lag, I...
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072: My Aversion to Sales Cost Me a Fortune
There is one moment in my career that still makes me cringe.
Years ago, I stood outside a breakout session at a photography conference while a stranger tried to convince me to attend a class on sales. I refused. I...
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071: Staying Affordable Will Ruin Your Business
I keep hearing the same thing over and over right now... in my DMs, on coaching calls, inside the Mastermind. Photographers telling me they're stuck. They tried to raise their prices, bookings dried up, they panicked...
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070: The Preset Was Never the Problem
This episode is a little different. It's not about marketing. It's not about pricing. And it's definitely not about presets.
It's about the stories we tell ourselves.
After a conversation with a photographer who told...
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069: The 6 Excuses Costing You Six Figures
If you've ever caught yourself saying, I don't have time, I'm not good at business, I'll start next year, or I've already tried that and it didn't work... this episode is for you.
Today I'm calling out the six biggest...
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68: STOP. Collaborate and Listen
Yes. I am quoting Vanilla Ice.
Yes, it shows my age. I don't care.
Because before you roll your eyes and keep scrolling... I need you to actually stop and listen to what I'm about to say. This might be the most...
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067: How $1k Vintage Dishes Turned Into a Lesson on Marketing
I was supposed to go to Lowe's.
My husband and I were out running errands and I remembered that Grouse House an antique and vintage home goods warehouse that an interior design client had been telling me about for...
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066: Pratt Boy Summer
Apparently we're having a Pratt Boy Summer.
Not because Spencer Pratt should be mayor of Los Angeles.
But because he accidentally became one of the most fascinating marketing case studies I've seen all year.
After...
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065: Proof Your Clients Will Spend More
Over Mother’s Day weekend, I forced my boys to watch The Devil Wears Prada with me… and somewhere between the marble countertops, Milan fashion houses, and casual “weekend at Lake Como” energy, I realized this movie...
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