009: Bravo-style Marketing… and Why It’s the Secret to Growing your Business
Get ready, because this one’s a mindblower.
🎙️ Quick audio disclaimer for this episode, babes: If you hear a heavenly hum in the background, that’s just the Vegas AC choir singing backup while I preach. It’s already 100 degrees and we are not about that heatstroke life. Consider it ambiance. 🔥🙌
Today, I’m pulling back the curtain on how to harness the addictive power of reality TV and use it to build a cult-like brand following on social media—without dancing, pointing, or pretending you’re someone you’re not.
We’re talking the actual psychology behind why shows like The Pit (or literally anything on Bravo) keep us coming back for more—and how that exact strategy applies to your photography business.
If you’ve ever wondered how to create an audience that feels obsessed with your stories, loyal to your brand, and excited to book you before you ever sell to them, this is your step-by-step roadmap.
In this episode:
🔥 The “fly on the wall” technique that makes reality TV—and Instagram stories—so addictive
🔥 Why people want to watch you human (and how to let them)
🔥 What the Kardashians and your photography business have in common (yep, I said it)
🔥 How to tap into basic human desires to create connection, trust, and SALES
🔥 10 ways to turn your Instagram stories into a self-produced, binge-worthy show
🔥 The real reason your stories aren't converting—and how to fix it
🔥 Why personal storytelling outperforms any algorithm-hacking strategy on the planet
This episode is your permission slip to stop hiding, stop waiting for the perfect reel, and start showing up as you—because spoiler: that’s what people are actually buying.
Timestamps:
00:00 Welcome to the Posers Podcast
01:22 A Day Off and a New Perspective
06:52 The Addictive Power of Reality TV
10:00 Harnessing Curiosity in Business
14:23 The Influence of Social Media
20:53 Creating Your Own Reality TV Show
23:25 Overcoming Camera Shyness
24:34 The Power of Video and the Mere Exposure Effect
25:23 The Kardashians and Brand Familiarity
26:59 Weeding Out Non-Ideal Clients
27:40 The Slow Burn of Social Media Marketing
28:51 Creating Genuine and Authentic Content
29:17 Engaging Storylines and Relatability
33:25 The Importance of Consistency and Vulnerability
34:37 10 Steps to Effective Marketing
37:32 The Power of Relatability and Authenticity
46:14 Consistency and Long-Term Marketing Success
47:30 Conclusion and Call to Action
🔗 Connect with Jodi:
📸 Website
📷 Instagram
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📣 Help Spread the Word!
If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.
Tits up, ears open—let’s go build something epic.
